Role: Sr. Creative Director, Branded Content.

Company: DailyMail.com

Challenge: Create content that communicated the relation between confidence, positivity and grit and success.

Solution: Created a 360º campaign that included a 3 part video series, including :15 and :30 cut downs of each episode, Branded articles, social distribution and media drivers that connected organically and emotionally with DailyMail’s audience while communicating Strayer’s POV on success.

“CONFIDENCE”

 

 

“POSITIVITY”

 

“GRIT”