Role: Creative Director, Content & Innovation.
Company: MediaCom in partnership with WhoSay.
Challenge: Create awareness around Strayer’s “Readress Success” Campaign.
Solution: In collaboration with WhoSay, we created two videos that featured Anthony Anderson and Julianne Hough that were distributed though the influencer’s social media, Strayer’s social media, and other media.
To continue the success campaign, we partnered with who say to change the definition of success in the Merriam-Webster dictionary.
WEALTH AND FAME DO NOT DEFINE SUCCESS. Change the definition and support a great cause.
We worked with Who say identifying the right talent and creative, giving light to the issue in a way that not only fitted the brand, but also felt organic for the talent.