Role: Sr. Creative Director, Branded Content.
Challenge: Be relevant and deliver contextually relevant content, right at the moment where it matters.
Solution: Tapped into the power of DailyMail’s audience and the brand’s massive reach on facebook to activate the release of the “So Lashy” mascara and make a real-time commentary on the red carpet looks from the Grammys.
Among Top 10 Facebook Lives Globally for Grammy Red Carpet Coverage
Source: Tubular Labs, Red Carpet/Grammy Facebook Live Videos 2/12/17 – 2/21/17
“From the Red Carpet to your Beauty Bag”
During the Grammy’s red carpet arrivals, we captured Grammys viewers’ attention by providing them with a real-time discussion beauty and fashion trends with Janelle Monae’s make-up artist while doing live tutorials and giveaways.
Product Release at Times Square where two of the brand ambassador’s / influencers sat down with DailyMail.com to have a conversation about real beauty.