Full campaigns where I handled all creative from ideation to delivery
____________________________________

 

Strayer University 2016 Content – Confidence, Positivity & Grit

Role: Sr. Creative Director, Branded Content. Company: DailyMail.com Challenge: Create content that communicated the relation between confidence, positivity and grit and success. Solution: Created a 360º campaign that included a 3 part video series, including :15 and...

Almay – Simply American Campaign

Role: Creative Director, Content & Innovation. Company: MediaCom. Challenge: Create a campaign that communicated Almay's natural beauty POV with a focus on American beauty. Solution:  Created the 2015 "Simply American" Campaign in partnership with the USO....

Strayer University “Readdress Success” Campaign

Role: Creative Director, Content & Innovation. Company: MediaCom in partnership with WhoSay. Challenge: Create awareness around Strayer's "Readress Success" Campaign. Solution:  In collaboration with WhoSay, we created two videos that featured Anthony Anderson and...

STRAYER UNIVERSITY’S “SUCCESS” TV COMMERCIALS

Role: Creative Director, Content & Innovation. Company: MediaCom. Challenge: Use video captured for digital content to create a :30 TV commercial to create awareness around Strayer to drive enrollments. Solution:  In collaboration with WhoSay, we created two...

Strayer University 2015 Content Series

Role: Creative Director, Content & Innovation. Company: MediaCom in partnership with SoulPancake Challenge: Create a content plan for 2015 that aligned with strayers "Success" campaign. Solution:  We casted 12 students in different stages of their education to...

Revlon – Love Is On Live In Times Square [AWARD WINNER]

Role: Creative Director, Content & Innovation. Company: Mediacom Challenge: Generate awareness around Revlon's "Love Is On" in a big way. Solution: Created "The Love Beacon", an interactive billboard in Times Square that allowed visitors and fans at home to...

The Success Project – Strayer University [AWARD WINNER]

Role: Creative Director, Content & Innovation Company: Mediacom in partnership with SouelPancake. Challenge: Crate an association between Strayer University and "Success". Solution: Partnered with SoulPancake to create an emotionally driven series titled "The...

Dodge Dart “Live in it 2 win it” Viacom Campaign

Role: Sr. Manager, Creative [Digital Fusion]. Ideation  and design. Company: Viacom Challenge: Align the release of the Dodge Dart with Comicon. Solution: Created a program that tapped into the emotions and traditions of Comicon and its fans while showcasing the new...

Revlon – Love Is On Valentine’s Day animated .gifs

Role: Creative Director, Content & Innovation. Company: Mediacom Challenge: Generate awareness around Revlon’s “Love Is On” during Valentine's day. Solution:  Created an interactive ad unite that activated #LoveIsOn through an animated .Gif generator. Revlon’s...