Role: Creative Director
Challenge: Create an innovative initiative for Almay to convey it’s natural beauty POV and win the heart of Millennials.
Solution: Designed an app that tapped into women’s behaviour of using their mobile device as camera, allowed them to get the looks straight from their favorite influencers, and allowed them to envision and share the looks on themselves.
The app allows you to try looks on your face, share them, and helps you apply them with tutorials that are easy to follow. you don’t have to ever look away and miss a step because we splits the frame in two, so you have your front camera up on top, and one of our influencers walks you step by step right below.