Rich Media Ad Unit – Jersey Shore + Anything with an Engine
Client – Autum Games
ROLE – Creative / art direction
CLIENT OBJECTIVE– Drive awareness to gamers and teens about the launch of “Anything with an Engine”.
STRATEGY – Be literal, take the idea of “anything with an engine” and bring it to life. Invite our fans to add an engine to their favorite MTV icons and share these creations with friends. Add an Engine to your favorite part of GTL, and then race a friend, tanning bed vs. washing machine.
check out the experience below: