VIEW ALL MY WORK

COVERGIRL – FACEBOOK LIVE

Role: Sr. Creative Director, Branded Content. Company: DailyMail.com Challenge: Be relevant and deliver contextually relevant content, right at the moment where it matters. Solution: Tapped into the power of DailyMail's audience and the brand's massive reach on...

Strayer University 2016 Content – Confidence, Positivity & Grit

Role: Sr. Creative Director, Branded Content. Company: DailyMail.com Challenge: Create content that communicated the relation between confidence, positivity and grit and success. Solution: Created a 360º campaign that included a 3 part video series, including :15 and...

Porsche – 718 Boxter Blippar experience

Role: Motion graphics and editing Company: Blippar. Challenge: Create a promotional video that instructed users about the experience and created awareness around the racing contest. Solution: Created a :30 promo to be used in digital platforms and at Delta Sky Club's...

E! The arrangement

Role: Sr. Creative Director, Creative Services & Branded Content Company: DailyMail.com Challenge: Create awareness around E! Entertainment's new original series "The Arrangement" Solution: Create 2 video series that communicated the concept of the show in a way...

DailyMail.com social video series

Role: Sr. Creative Director, Creative Services & Branded Content Company: DailyMail.com Challenge: Generate new avenues of revenue for DailyMail.com Solution: Proactively put together DailyMail's branded video team including equipment, employees and signature...

AUDI – Challenge all Givens

Role: Ideation for pitch and concept. Creative Director, Content & Innovation. Company: MediaCom. Produced by Geoffrey Campbell. Challenge: Use Audi's "Challenge All Givens" campaign to Create awareness around Audi TT. Solution:  Used Tilt-Shift technique to...

Almay – Simply American Campaign

Role: Creative Director, Content & Innovation. Company: MediaCom. Challenge: Create a campaign that communicated Almay's natural beauty POV with a focus on American beauty. Solution:  Created the 2015 "Simply American" Campaign in partnership with the USO....

Strayer University “Readdress Success” Campaign

Role: Creative Director, Content & Innovation. Company: MediaCom in partnership with WhoSay. Challenge: Create awareness around Strayer's "Readress Success" Campaign. Solution:  In collaboration with WhoSay, we created two videos that featured Anthony Anderson and...

STRAYER UNIVERSITY’S “SUCCESS” TV COMMERCIALS

Role: Creative Director, Content & Innovation. Company: MediaCom. Challenge: Use video captured for digital content to create a :30 TV commercial to create awareness around Strayer to drive enrollments. Solution:  In collaboration with WhoSay, we created two...

Strayer University 2015 Content Series

Role: Creative Director, Content & Innovation. Company: MediaCom in partnership with SoulPancake Challenge: Create a content plan for 2015 that aligned with strayers "Success" campaign. Solution:  We casted 12 students in different stages of their education to...

Case Studies: Viacom + Movie Studios

Role: Director of design and video content. Company: Viacom Challenge: Create 6 case study videos for campaigns created for movie studios across all of Viacom brands. Solution: Within 3 weeks we collected data, developed scripts and worked the oversaw the internal...

Revlon – Love Is On Live In Times Square [AWARD WINNER]

Role: Creative Director, Content & Innovation. Company: Mediacom Challenge: Generate awareness around Revlon's "Love Is On" in a big way. Solution: Created "The Love Beacon", an interactive billboard in Times Square that allowed visitors and fans at home to...

The Success Project – Strayer University [AWARD WINNER]

Role: Creative Director, Content & Innovation Company: Mediacom in partnership with SouelPancake. Challenge: Crate an association between Strayer University and "Success". Solution: Partnered with SoulPancake to create an emotionally driven series titled "The...

Game Head – Call Of Duty Black Ops 2 [Digital and broadcast]

Role: Director of Design & Video Content. Company: Viacom. Challenge: Align the release of the game "Call of Duty" throughout Viacom's properties on digital and broadcast. Solution:  Created a series of vignettes that ran across Spike /  active games and MTV that...

Digital Capabilities Sizzle – Viacom

Role: Director of Design and Video Content. Company: Viacom. Challenge:  Showcase Viacom's digital capabilities in an innovative and clear way. Solution:  Create a sizzle reel that featured Viacom's digital capabilities and their performance. Additionally,...

Snack on This! – Viacom

Role: Director of Design and Video Content. Company: Viacom. Challenge:  Create awareness around Chipps Ahoy's low calorie pack. Solution:  Created "Snack on This", a program that allowed chips ahoy to deliver the best bite sized moments across Viacom's properties....

ALMAY BEAUTY MIRROR

Role: Creative Director Company: Mediacom Challenge:  Create an innovative initiative for Almay to convey it's natural beauty POV and win the heart of Millennials. Solution:  Designed an app that tapped into women's behaviour of using their mobile device as camera,...

Dodge Dart “Live in it 2 win it” Viacom Campaign

Role: Sr. Manager, Creative [Digital Fusion]. Ideation  and design. Company: Viacom Challenge: Align the release of the Dodge Dart with Comicon. Solution: Created a program that tapped into the emotions and traditions of Comicon and its fans while showcasing the new...

Inside Look – Discover Card

Role: Creative Director. Company: Mediacom Challenge:  Showcase the benefit of Discover's Fico Score to a millennial audience. Solution:  Partnered with Maker Studios to showcase an influencers' dream and how taking care of her Fico Score now, can benefit her future...

Revlon – Love Is On Valentine’s Day animated .gifs

Role: Creative Director, Content & Innovation. Company: Mediacom Challenge: Generate awareness around Revlon’s “Love Is On” during Valentine's day. Solution:  Created an interactive ad unite that activated #LoveIsOn through an animated .Gif generator. Revlon’s...

ALMAY – Creative Direction

From Social channels to media partners and big ideas, we handle all of the content and media for Almay / Revlon. We work across different platforms and media to shine a new light on the brands. Role: Creative Direction For media partnerships, we provide creative and...

Carrie Underwood for Almay

Video created by Radical Media and Mediacom to introduce Carrie Underwood as Almay's brand ambassador. We were part of a 2 day press event at Almay in where we sat down with here to ask her a few questions to show how her beauty views align with Almay's products....

Liberty Mutual + CBS

Pitch for Liberty Mutual for partnership with CBS around Fantasy Football. Created for Viacom Media Networks. Role: Art Direction and animation

Dove Go Fresh

Add unit for dove go fresh with the best female dj's. Role:  art direction.

Your Life Animated

Content Platform for fans to be come content creators in a fun engaging way, allowing seamless product integration for advertisers. Created for Viacom Media Networks. Role: Creative direction.

Anything With an Engine

Rich Media Ad Unit - Jersey Shore + Anything with an Engine Client - Autum Games ROLE - Creative / art direction CLIENT OBJECTIVE– Drive awareness to gamers and teens about the launch of “Anything with an Engine”. STRATEGY – Be literal, take the idea of “anything with...

Digital reel

Compilation of some of the digital campaigns and experiences I have created for different clients while at Viacom Media Networks.  

REEL 2013

Compilation of work from 2013 that including Creative Direction, Art Direction and Animation. Clients include: Atlantic Records, Warner Music, DefJam Recordings, Viacom Media Networks, Uniliver, Pastry Kicks, Ciroc Vodka, and more.   [embedplusvideo height="629"...

VFX REEL

Compilation of visual fx work done in music videos and commercials.

Rick Ross MMG

Commercial created for Atlantic Records. Role: Art direction and animation.  

Fame Game

Show concept to find the next star online created for Viacom Media Networks. Role: Creative Direction

Big Sean

TV Commercial create for DefJam. Role:  Art Direction and animation

Toyota

Pitch for to Toyota Prius. We wanted to create harmony between fans and content like the Prius creates harmony between nature and machine. the experience giave fans the best content accross Viacom networks to create custom playlists. Role: Art Direction and...

The Avengers

Ad unit created to promote the premiere of the new Avengers. Created for Viacom Media Networks Role: Creative direction and...

Jeep Compass OPA / Takeover

Pitch concept for Jeep interactive experience to explore the heritage of music, comedy and pop culture while discovering the heritage of the Jeep Compass. Role: Creative Direction and...

Norwegian Nick Cruise

Page takeover animation and ad unit for Norwegian Nickelodeon Cruise. Role: Art Direction, animation and design

JUSTIN BIEBER

Commercial for Justin Bieber's my world 2.0 album. Client: Island Def Jam

JAY-Z TEASER

Teaser for upcoming Jay-Z Hits Collection Album and book. Client: Def Jam

PASTRY

Several Image for online promotion including creative direction and photo retouch.